Paul Jay Logo Design
Artist, photographer, graphic designer, printmaker, museum designer.
Logo design for corporate identification, product branding, and signage and event identification are the most challenging projects for a graphic artist. Universal symbolism of shape and color, visual simplicity, and communicating the essence of product or service are core goals. Oftentimes the designer is trapped into what i call “design by committee”, especially in corporate design invitations. Ideally a logo must work at scales both small and large, both in color and monochrome, from business cards and stationery, to websites, to outdoor displays and signage.
Corporate ID, Products & Events
logos used in signage
Sign & Banner Applications
Rhode Island School of Design – MFA 1975
Photography, lithography, serigraphy
Ohio State University – 1978
Master of Arts – Photography
Virtual Technology Museum – 2021 to present
Historical science, technology and art
Institute of American Indian Arts – Santa Fe – 1974
Artist in residence, instructor in serigraphy
Paul Jay Associates -1980 to present
Advertising, television, radio, outdoor, graphic design, printing, trade show design, museum design